Did you know that 97% of customers search for products and services online? Don’t think you need a website? Please read on. Small businesses hoping to make waves in the Internet economy are sending out leaky canoes in a race against powerboats, according to a recent report.
The Score Association, a Herndon, Va.-based nonprofit organization of small business counselors and mentors supported by the U.S. Small Business Administration, released figures last week showing only 51 percent of small businesses have websites, despite the fact that 97 percent of consumers search for products and services online.
Of the small businesses that did have websites, 82 percent were not using social media, 70 percent provided no call-for-action to encourage spending, 93.3 percent were not compatible with mobile devices, and 27 percent didn’t even include a phone number to reach the business.
The disconnect between small firms and the growing number of consumers who vet bricks-and-mortar businesses based on their online presence could be keeping entrepreneurs from millions of customers, said Bridget Weston Pollack, Score vice president of marketing.
“It varies by industry, but the number of people in the United States who shop online is around 75 million. If a company or a small business doesn’t have an online presence, they are missing a huge percentage of the population that could be shopping at their store,” she said.
Mrs. Pollack said the results weren’t all that surprising.
“In general, at Score, what we find most are small business owners seeking help with their online presence simply because they feel like they don’t have time. They’re working 24 hours a day. There aren’t 27 hours, and they don’t feel like they have the time to commit to building their websites,” she said.
The Score survey also found that 91 percent of consumers who have a positive experience on a small company’s website end up visiting the business.
(By Deborah M. Todd / Pittsburgh Post-Gazette)
What About Your Small Business?
Does your small business have a web presence? What does it say about you and your company? This is a very critical question that any small business owner should ask themselves.
I once worked with a gentleman that had been in business for over 40 years. I watched as his business slowly began to fade into the depths of anonymity. He refused to acknowledge that the way we do business today has changed, in a big way. This was not only regarding marketing and attracting new customers but also in the efficiency of how his current customers were served. We live in an instant society. No one has patience anymore. Efficiency is expected in any business today.
Start Small – Google Your Business
Now, please know that there are a lot of great affordable resources out there for small businesses. If you are not a “techie”, reach out and get some help. Start small. Google your business and see what shows up. Making changes to your “Google Identity” is not that difficult. I will be covering that in more detail in an upcoming post. If you would like the basic information check out this video from Google to get started.