we are passionate about entrepreneurs and small business success

We feel that small businesses and entrepreneurs are the “fabric” that holds our communities together. We are a small business and we are local. Whether you are interested in starting a home-based business or a “bricks and mortar” location, or you’re already established looking to grow your business, we applaud your dreams and visions and are here to help you succeed.

“Small Business Resources”

Our goal is to provide our readers with tools, information, and resources that will help empower, grow, and develop their small businesses. Our 30+ years of experience as entrepreneurs and small business owners help us to provide our readers with resources, tools, and information that we have discovered and often time use ourselves. And we do this with “the budget” in mind!

Giving Back

The founder and CEO of Merchant Muscle, Robert Lindquist has been a successful small business owner and entrepreneur in central Florida for over 30 years. Robert decided to start giving back by sharing his experiences, resources, and talents and that of other successful entrepreneurs through and that has grown into a business that he loves.


Image of owner Robert Lindquist

“Your Success Is Our Success”

Whether you are a teenager just beginning your journey as an entrepreneur, looking for a home-based business, recently retired looking to do something different, or perhaps already in business looking to grow your business, we invite you to become part of the Merchant Muscle community.

Hand writing your sucess is our goal on a chalkboard

As Merchant Muscle continues to grow we will be providing not only quality small business marketing resources but also articles, information, and reviews designed to help empower small businesses and entrepreneurs.

Next Steps…

We would love to partner with you in helping your business goals become a reality! That is why we encourage you to subscribe/follow our blog by completing the form below.

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